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Sell or Keep: Old Favorites
We’ve all got at least one of them: a former pride of our portfolio, that is now actually priced below our purchase price. But we have kept it, not wanting to sell for a loss. This is probably one of the most common investing errors: holding onto a loser with the hopes of achieving a 0% return on your investment, which is essentially what you’re doing when you’re just holding on till it gets back to what you paid for it.

So when do you give up and sell? There are really only four reasons or situations that should trigger a sell:
  1. When your security has reached your predetermined selling price (for profit or loss).
  2. When you need the money for something else.
  3. When you decide that you made a mistake in buying it in the first place.
  4. When your opinion on the outlook for the security, the market, or the economy has changed; your original reason for buying is no longer valid.

The first three changes are fairly easy to recognize and act on, and they don’t need to be elaborated on. The last reason, the outlook change, is the toughest to identify and/or admit, especially a change of view on an individual company you’ve held for a long time. The following situations best describe an outlook change that should trigger a sell:

  • The economy is headed drastically downward, and your stock will go with it.
  • A negative event or change at the company will negatively impact the stock price.
  • When you decide that you made a mistake in buying it in the first place.
  • It’s obvious the stock is “dead money”—the price is not going up any time soon. Since this is difficult to admit, ask yourself if there is another, more profitable investment you’d make if you had the funds to pay for it. If yes, refer to reason #2.

Using these guidelines, I will try to make a Sell or Keep judgment on the following seven stocks, which I have recommended in the past. Not surprisingly, almost all are tech stocks, each one currently selling at a mere fraction of its former selling price. Here are summaries of each stock’s outlook Then and Now, along with my judgment:

 

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